MacTarnahan's Brewing Introduces Summer Grifter
a deliciously wayward ale, lurking wherever thirsts gather. Grifter is a Limited Edition India Pale Ale offered for the Summer
PORTLAND, OR - March 26, 2009- MacTarnahan's Brewing Co, brewers of award winning MacTarnahan's Amber Ale, (2008 World Beer Cup Gold Medal) introduces SUMMER GRIFTER™ India Pale Ale to compliment a growing portfolio of distinct, bold, and original offerings.
"Following the successful release of our Limited Edition Sling Shot Extra Pale Ale this spring, we're excited to introduce this gritty IPA to the Northwest craft beer consumers for the summer. This is the second release in a series of Limited Edition offerings. With Summer Grifter™ we're offering a great IPA that artfully combines a blend of hop varieties to impart a fresh aromatic hop blast and a big hop finish that will swindle the taste buds of any IPA enthusiast, said Mark Carver Marketing Director for MacTarnahan's Brewing. Carver has been hustling MacTarnahans for 19 years.
MacTarnahan's Summer Grifter™ is a limited edition IPA for the summer whose cunning malt taste and hefty hop aroma will steal your attention and disappear in a wink! It's unique and thought provoking packaging depicts a mysterious character known by our brewers simply as "Clem", and whose haunting stare is just intriguing enough to make you want to know a little more. Summer Grifter IPA, is a deliciously wayward ale, lurking wherever thirsts gather! Summer Grifter will be available May through August. Offered in both bars and retail stores, Summer Grifter will be served on-tap, in 22oz bottles, and 6 and 12-packs of 12oz. bottles. Summer Grifter™ will be available anywhere MacTarnahan's other award winning beers can be found in Oregon, Washington, Idaho, Montana, Alaska, and Hawaii.
According to IRI (Information Resources Inc.), the India Pale Ale category in 2008 represents 10.3% of the craft segment dollar sales in Total West and fastest growing segment at 21.5%.* Additionally, seasonal beers are the largest Craft Segment in Total West at 16.9%.* MacTarnahan's Sling Shot Extra Pale ranked 4th in the US. for new craft beer releases in 2008** *IRI - Total West market, 52W ending 12/28/08 **IRI - IRI Census Data 52 Week Ending 12/28/08
Summer Grifter™ quick facts:
Malts: 2 Row, Munich and Caramel Malts
Hops: Chinook, CTZ,Cascade and Centenial
IBU: 54 ABV: 6.2%
ABOUT MACTARNAHAN'S BREWING CO.
MacTarnahan's Brewing Co is a leading brewer of specialty, full-flavored beers located in Portland Oregon. MacTarnahan's Brewing operates as a division of Pyramid Breweries with all MacTarnahan's brands produced in it's showcase brewery in Northwest Portland. MacTarnahan's and Pyramid's family of ales continues to be honored by consumers and judges. In 2008 the company was awarded a gold medal for MacTarnahan's Amber Ale at the World Beer Cup in addition to receiving a Gold medal for MacTarnahans Blackwatch Porter at the Great American Beer festival. In 2008 IRI recognized MacTarnahans Sling Shot EPA as one of the top five most successful craft beer new product introductions in the US. The company was also recognized as the mid-size brewer of the year at the 2008 GABF.
The Company owns two alehouse restaurants adjacent to its full-production breweries under the Pyramid Alehouse and MacTarnahan's Taproom brand names in Berkeley, California, and Portland, Oregon, respectively, and three alehouse restaurants in Walnut Creek and Sacramento, California, and Seattle, Washington. More information about Pyramid Breweries is available at www.PyramidBrew.com
For More Information Contact:
Mike Brown, Media Relations Ph: 206-682-8322 Ext. 215
www.macsbeer.com
